where’s the money in social?
It’s nowhere to be found…
Photo by 401k.
Brands spend and spend to grow their fans, get more followers and have more impressions but what’s beyond that?
Are those numbers resulting in more sales, actual customers, more retail footfall, etc.?
I bet not. Or at least nowhere near the amounts of money being spent.
Here’s a quote from a recent piece on Facebook and why they might not be able to keep growing their Ad sales:
They all told me the same thing—they don’t have the tools to measure whether social ads are driving sales, and they don’t care, because these ads currently constitute a miniscule portion of their advertising budgets. To continue its rapid growth, though, Facebook is going to have to convince such firms to devote more of their money to social ads.
One day someone will wake up and ask “where’s the money?” and there will be silence in the room…
