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February 13, 2012 at 11:18am

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the future of social networks

Hidden inside Pete Cashmore’s post on Pinterest is one of the best insights on the future of social networks and why Pinterest got so big:

As tech entrepreneur Elad Gil insightfully explained in an article on his blog last month, sharing on the Web has been following three parallel trends.

The first is that sharing involves less effort over time.

The second is that social sites are becoming more visual over time.

And the third is that “people-centric” recommendations are being augmented by “topic-centric” networks — which is to say that while Facebook lets you explore the Web through information shared by friends, newer social networks organize content by topics of interest. Some in the technology industry call this the “interest graph.”